Executive | Health + Wellness | Strength + Fitness

Coaching for
People Who Do
Hard Things.

When the work asks more of you,
build the capacity to meet it.

Find your next step Built around your real life

Industry · Law Enforcement · Fire · EMS · Healthcare · Military & Veterans

COACHING.STRENGTH.LONGEVITY.BUILT AROUND REAL LIFE.

01 / THE APPROACH

YOUR WORK IS DEMANDING.
YOUR WELLNESS PLAN
SHOULD BE REALISTIC.

Long shifts. Heavy decisions.
A body you need to count on.

You bring a lot to the job. HardHat Wellness helps you take care of the person doing it, with coaching and training built around your responsibilities, your starting point, and the life you want outside of work.

Lead with intention. Build sustainable habits. Get stronger for the demands ahead.

Explore how we work

02 / COACHING & TRAINING

THREE WAYS TO
BUILD YOUR CAPACITY.

Start where you need support.
Build from there.

01LEAD WELL

Executive
coaching

Make room to think, sharpen your priorities, and lead people through demanding work. Individual coaching for leaders carrying real responsibility.

  • Leadership goals & decision-making
  • Communication & accountability
  • Leading through change & pressure
Explore executive coaching

Make space for the decisions ahead.

Consider the leadership challenge you want to work on: setting priorities, having a difficult conversation, or supporting a team through change. Start with a real responsibility and what you want to do differently.

For leaders in military, public safety, and healthcare roles, and Veterans bringing their experience to new responsibilities.

02LIVE WELL

Health & wellness
coaching

Turn good intentions into habits that fit your life. Work through the sleep, stress, nutrition, and recovery challenges that come with a demanding schedule.

  • Practical goals & behavior change
  • Sleep, stress & recovery habits
  • Consistency through changing schedules
Explore health coaching

Build around the life you have.

Think about the habit that feels hardest to maintain when the schedule changes. Start with what is realistic on a demanding day, then build from there.

Make room for shift patterns, family responsibilities, and the routines you’re building during or after service.

03MOVE WELL

Personal training
& conditioning

Build strength and conditioning that carries over to the work and the life you care about. Purposeful training that meets you where you are.

  • Individual personal training
  • Strength & conditioning programming
  • Physical preparation for job demands
Explore training

Train with a purpose that matters to you.

Start with your current activity, the demands you want to prepare for, and the time and equipment available to you. Include recovery in the picture.

Whether your focus is the job or life beyond it, define what getting stronger means for your own starting point.

One person. A complete picture.
Coaching and training can work together.

Let’s find your starting point

03 / BUILT FOR YOUR WORLD

DIFFERENT MISSIONS.
HUMAN DEMANDS.

Your work has its own realities.
That’s where the conversation starts.

HIGH-HAZARD INDUSTRY

A stronger foundation.
On and off the job.

Physical work, rotating shifts, and responsibility for others can leave little room for your own health. Build routines and physical capacity around the realities of the field, the plant, and the jobsite.

Shift-work routines · Physical capacity · Frontline leadership

LAW ENFORCEMENT

Beyond the badge.

Long hours and high-stakes decisions don’t always end with the shift. Build practical routines around the demands of the role and the life you want outside it.

Recovery habits · Decision-making · Life off duty

FIRE

Ready for the call.
Room for yourself.

Physical demands, station life, and interrupted sleep ask a lot of you. Make room for strength, recovery, and the responsibilities that continue after the shift.

Strength & conditioning · Recovery · Crew leadership

EMS

Care for the person responding.

Unpredictable calls and changing schedules can leave little room for you. Start with habits and training that fit the realities of the work.

Changing schedules · Sustainable habits · Physical readiness

HEALTHCARE

The caregiver needs care.

Caring for patients and supporting teams takes energy, attention, and resilience. Your own priorities deserve a place alongside the people counting on you.

Shift-work wellbeing · Leadership · Recovery

MILITARY & VETERANS

Through service.
Into your next chapter.

From active duty, Guard, and Reserve to life beyond the uniform, build capacity around your current mission, your relationships, and what comes next.

Leadership · Physical preparation · Life transitions

THE HARDHAT STANDARD

DO MEANINGFUL WORK.
HAVE A LIFE LEFT TO LIVE.

Wellness is operational. And it’s personal.

EXPERIENCE IN THE FIELD.

INVESTED
IN THE
PERSON.

JONATHAN LUFOUNDER, HARDHAT WELLNESS

04 / MEET YOUR COACH

JONATHAN LU

FOUNDER, HARDHAT WELLNESS

The work is familiar.
Your story is your own.

Jon brings experience as a military medic, volunteer firefighter/medic, and fire and EMS instructor to coaching people in demanding professions. A retired U.S. Army Green Beret with more than 20 years of operational medicine experience, he understands the responsibility of caring for others under pressure.

A doctoral-trained behavioral health professional and Fellow of the American College of Healthcare Executives (FACHE), Jon combines healthcare leadership with expertise in behavior change, wellness, and fitness. Through Hardhat Wellness, he helps leaders and professionals in healthcare, high-hazard industries, law enforcement, fire, EMS, and military service build strength, improve well-being, develop sustainable habits, and lead effectively.

  • Fellow of the American College of Healthcare Executives (FACHE)
  • Master Certified Health Education Specialist (MCHES)
  • National Board Certified Health & Wellness Coach (NBC-HWC)
  • Nationally Registered Paramedic (NRP)
  • UHP- and ISSA-certified personal trainer
Start a conversation with Jon

FOR ORGANIZATIONS

TAKE CARE OF THE PEOPLE
WHO KEEP THINGS RUNNING.

Bring coaching, leadership development, and workforce wellness into the same conversation. Explore support that fits your team’s work and your organization’s priorities.

Talk about your team

05 / GETTING STARTED

NO NEED TO HAVE
IT ALL FIGURED OUT.

  1. Talk about the real picture.

    Your work, your goals, and what is getting in the way.

  2. Choose a practical starting point.

    Identify the coaching or training support that fits your priorities.

  3. Build. Practice. Adjust.

    Put the plan to work and adapt as your life and demands change.

A FEW THINGS YOU MAY BE WONDERING

Do I need to be in peak shape to start?

No. Personal training and conditioning start with where you are, your goals, and the demands you want to prepare for. Share your starting point and any limitations in the initial conversation.

Is coaching just for leaders?

No. Executive coaching focuses on leadership responsibilities, while health and wellness coaching focuses on habits, wellbeing, and the realities of your everyday life.

Can my organization work with HardHat Wellness?

Yes. Start a conversation about your team to explore coaching, leadership development, and workforce wellness around your organization’s priorities.

How do I learn about scheduling, format, and pricing?

Contact HardHat Wellness to discuss your goals and ask about current scheduling, delivery format, and pricing for the support you’re considering.

YOUR NEXT CHAPTER STARTS HERE

YOU DO THE HARD WORK.
LET’S BUILD YOUR CAPACITY.

Tell us a little about your world and what you want to work on.
We’ll start with a conversation.

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Select at least one.

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Prefer email? jon@hardhatwellness.com